top of page

Anti-Ageing Cream

Advertising Campaign

Concept + Design + Copywriting

Ageing is inevitable. This campaign explores the idea that using the anti-ageing product can reverse your age. It could be as easy as flipping a number. The insight for the idea is derived from the phrase "Age is just a number" which is used by people when they talk about age. Target audience were women 40-60 interested in anti-ageing products.


If age is just number then numbers can be flipped.

The execution aims at showing age in 'number' flipped to reflect the lesser age 'number'. Instead of showing women with wrinkled and sad face which is treated as 'not beautiful' the focus lies on being and feeling you as if you were 20 years younger. The minimal concept states that the product will take you back to a age you desire the most.

Lifestyle Campaign_2.jpg
Lifestyle Campaign_3.jpg
Lifestyle Campaign_1.jpg
bottom of page