A Graphic & Visual Designer
A Graphic & Visual Designer
I possess strong skills in branding, concept visualization, information design, and vector-based artwork. I have the ability to absorb new trends, quick to understand new processes and implementation methods. I love solving challenging design problems with a research-led approach.
I possess strong skills in branding, concept visualization, information design, and vector-based artwork. I have the ability to absorb new trends, quick to understand new processes and implementation methods. I love solving challenging design problems with a research-led approach.
Anti-Ageing Cream
Advertising Campaign
Concept + Design + Copywriting
Ageing is inevitable. This campaign explores the idea that using the anti-ageing product can reverse your age. It could be as easy as flipping a number. The insight for the idea is derived from the phrase "Age is just a number" which is used by people when they talk about age. Target audience were women 40-60 interested in anti-ageing products.
If age is just number then numbers can be flipped.
The execution aims at showing age in 'number' flipped to reflect the lesser age 'number'. Instead of showing women with wrinkled and sad face which is treated as 'not beautiful' the focus lies on being and feeling you as if you were 20 years younger. The minimal concept states that the product will take you back to a age you desire the most.
