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Meet your Meat

Logo | Packaging | Outdoor Advertising

Concept + Design  + Copywriting

Butcher shops are undergoing a visual transformation since traditional shops are seen as gory and less appealing to the millennials. Meet your Meat tries to turn a traditional butcher shop into an experience which beckons you to fall in love with Meat. The name and the logo creates a visual appeal of being romantic about food. It also makes the shop a place where you meet and fall in love with Meat.

Meetoumeat_logo
Meetoumeat_process

The logo is a combination of heart and a slice of Meat. The visualized logo is synonyms with the dating app logos. The approach resonates with the millennial audience creating a high recall value.
 
The name of the brand is a homonym which creates excitement when read and spelt. The name touches upon the main objective of making the user find and meet their true love.

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Meetoumeat_packaging
Meetyourmeat_Bag

The idea behind the posters and copy is inspired by day-to-day phrases used by millennials when conversing. The copy compels the viewer to associate with a common situation with an inclination towards the act of doing good. The body copy explains why buying a meat product at the shop is worth giving a try.

 

The posters are an illustration based with a focus on copy that employs a stop, stare and smile approach.

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