A Graphic & Visual Designer
A Graphic & Visual Designer
I possess strong skills in branding, concept visualization, information design, and vector-based artwork. I have the ability to absorb new trends, quick to understand new processes and implementation methods. I love solving challenging design problems with a research-led approach.
I possess strong skills in branding, concept visualization, information design, and vector-based artwork. I have the ability to absorb new trends, quick to understand new processes and implementation methods. I love solving challenging design problems with a research-led approach.
Lost Poet Wines
Logo Design | Re-branding
Concept + Design
The rebrand touches upon the founder’s personality and makes a connection with his audience by making a statement that wine is an artistic beverage meant for the creative and artistic community. The rebranding makes a visual connection with the old logo by keeping it simple and minimal. The word 'O' has been use as a point of focus and also as an abstract symbol. Overall the identity tries to make the brand look creative with emphasis on the intellectual and bohemian side of the consumer.
The 'O' in the logo traces back the style of the poet and draws upon the idea that poetry is an art which is an expression embedded with multiple emotions. The ‘O’ is where everything begins and is a personafication of the poet.
The concept is derived from the fact that a poet is a philosopher and his words are born out of patience, observation and meditation.